Fanta Orange Sleek Can (24 x 0,33 Liter cans from NL)

Coca-Cola’s innovation lab is constantly working to develop new drinks and improve existing recipes to meet the changing needs of consumers. The new, improved Fanta orange recipe is a good example. After more than four years of testing, we succeeded in developing a Fanta orange recipe with 33kcal per 100ml instead of 48kcal, without making concessions to taste. Extensive taste tests among Dutch consumers show that they find the new Fanta orange just as tasty as the previous recipe. The color of Fanta orange is also slightly adjusted, because the tests showed that Dutch consumers prefer a deeper orange color.